I really don’t intend to make this site all about comics, honestly, it’s just the way things have broken this week. New subjects are coming, promise,
That said, discussions are raging on the internets today about all the shenanigans going on at the Big Two (DC Comics & Marvel Comics) to try and keep up customer interest and I sent this email to my small but impressive list of customers at Jacey Services (an online comics subscription service I run) to see what they thought. I invited them to make their opinions known here it would be most good if anyone else reading this would do the same.
THERE’S THIS OPINION
Gimmicks or stunts are just that. Things done just to generate interest and sales only. Even if this stuff is great, a lot of it is sad and desperate. This is nothing knew. It’s been going on for years and years. If you need these kinds of things to stay in business, then maybe you don’t need the fancy paper and other crap and just figure out how to make things cheaper. Pay a guy on how well the books sale. In the industry’s defense, usually the fans snap it up every time. We haven’t learned so they will keep doing it until it stops selling. We get industry wide events once a year, revamps to generate yet more number 1 issues, special covers including “foil” and on and on. Exactly when did telling good stories to sell books go out of style? They day the fans stopped caring because of the new shiny thing, that’s when.
AND THEN THERE’S THIS OPINION
Everybody wants to scream the word gimmick like its a bad thing. Gimmicks are only bad if the story that follows it is weak. But all I hear is people that are using the term gimmicks to make excuses about not reading new stories. “Gimmicks” bring in new readers, increases sales of variants, and try to align the universe with the other mediums like movies and TV that are having success.I think some of the opposition is people getting angry that comics are becoming popular now and people that are coming in now, have no idea about stories that came before. But plenty of those readers don’t bother reading the old stuff because old comic fans spend way too much time bashing current work instead of championing the old. The more we make it look like comics back then are so much different than comics now, the more readers will continue to get their knowledge from Wikipedia instead of picking up classic books.
Discuss and be prepared to show your work.